Turn every scan into a conversation between your product and your customer
Overview
Conversational Packaging is a next-generation solution by Digital Link that transforms your product packaging into an intelligent communication channel. With the help of Cleo, our AI-powered assistant, your packaging can now answer consumer questions instantly, from care instructions to ingredient details, building trust and engagement at every scan.
How It Works
Conversational Packaging uses a Digital Link QR code embedded on your product label. When scanned, consumers can:
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Ask questions about the product directly to Cleo.
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Receive clear, accurate, and brand-approved answers in real time.
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Access detailed information such as usage instructions, sustainability data, or safety notes.
Behind every response is the verified information you upload to your Digital Link dashboard, ensuring consistency, compliance, and control over your product’s digital voice.
Key Benefits
✅ Enhance Transparency
Empower consumers with instant, reliable answers about ingredients, materials, and care instructions, all verified by your brand.
⚙️ Increase Efficiency
Reduce repetitive customer inquiries and lower support costs by automating responses to common questions through Cleo.
🌍 Future-Proof Your Packaging
Stay ahead of global transparency requirements and digital product passport standards while turning compliance into engagement.
💬 Strengthen Customer Relationships
Every interaction becomes a learning opportunity, helping you better understand your audience and refine your communication strategy.
Industry Applications
Conversational Packaging can be implemented across multiple sectors:
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Food & Beverage: Display allergen warnings or ingredient origins.
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Cosmetics: Explain safe usage or sustainability claims.
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Fashion: Provide washing instructions or material traceability.
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Consumer Goods: Offer warranty, assembly, or recycling information.
Getting Started
You don’t need to redesign your packaging. Simply integrate the Digital Link QR code and connect your verified data, Cleo does the rest.
📩 Interested?